01-12-26 MEDM AM

Author

Mark Evans DM
January 12, 2026

Google just flipped the switch on something massive... and nobody's talking about what it really means for business owners.

Gmail hasn't had a real upgrade since 2004. Twenty-two years.

Well they just did, except this time they're not adding features... they're embedding AI straight into the place where 3 billion people already live every day.

Gmail now identifies your "VIPs" by analyzing who you email most, your contacts and inferring relationships from message content.

This is where the game changes, folks.

AI isn't just a tool anymore.

It's invisible infrastructure sitting inside the main communication channel your customers use, your team uses, your prospects use, you use.

Most people will see this as "cool tech."

Winners will see it for what it actually is: a follow-up machine that never sleeps, never forgets, never gets tired or loses a relationship because they got busy.

You want more relationship capital?

This is how you build it.

AI inside Gmail can now:

  • remind you who you forgot to reply to

  • auto-draft follow-ups that sound like you

  • resurface old threads you abandoned

  • keep conversations alive

And yeah, Google better tighten up phishing detection with all this because the wrong people will try to use it too.

But the upside for operators who understand attention and connection... it's huge.

This lets you maintain 10X the number of valuable relationships without losing your mind. 

If you're smart about your business, you'll start thinking about one thing:

How do I use this to deepen trust, accelerate follow-up and stay in front of my people while everyone else is still manually typing emails like it's 2007?

The world just opened a door... and most folks are too distracted to notice.

Don't be one of them.

More on this soon,


Mark Evans DM