02-04-26 MEDM AM

February 04, 2026

I can tell a lot about a business just by reading their reviews.

When customers talk about how long they've been with you, how well you help them, how responsive your team is ... that's crucial info.

Because you didn't just make a sale. You earned ongoing trust. Which gives you leverage.

When someone keeps coming back after paying once, there's powerful momentum there.

Even the negatives where you dropped the ball will teach you valuable lessons (yeah I know, some are BS but you also have to drop the ego and admit where you could have done better.)

You got customers right now, who you have a chance to straingthen long-term relationships and keep the goodwill... but most of you still look at revenue like it has to come from somewhere "new".

Some of the fastest cash flow and the most stable growth comes from people who already chose you once.

So think about this... where could you create more ongoing revenue from customers you already have?

Upgrades, extended terms, added services, subscriptions... something else?

If you're not taking care of your customers by servicing them ongoing... then sorry to say but you're not thinking like a business owner.

What'd you say? There's no way to do this with your specific industry?

I doubt that ;)

Let's talk and see what you got going on now. This is something we're gonna be talking about in detail next week in Nashville at our in-person event.


Mark Evans DM