02-06-26 MEDM AM

February 06, 2026

I was just talking with a guy who runs a successful HVAC business.

Eight trucks. Good margins. Some recurring revenue from maintenance contracts. The kind of business that prints money if you don't screw it up.

He also has a bad case of shiny object syndrome.

He wanted to talk about getting into Airbnb rentals. Possibly also adding on a laundromat.

"Mark, I've got some equity in my house and I keep seeing these guys on Instagram pulling $10K a month per property. I'm thinking I should diversify and then I heard about this laundromat for sale..."

I see this all the time.

He was about to do what kills most businesses: chasing shiny objects while sitting on a gold mine.

The fastest way to wealth isn't running after the next opportunity. It's squeezing every drop out of the one you already got. THEN, move on to the next.

That HVAC guy? He's got eight trucks. He should have eighty. He's got maintenance contracts. He should own every HVAC system in a 50-mile radius and the financing on them too.

But that's 'boring'. It's not sexy. It doesn't make for good cocktail party conversation.

So I guess what does make for good conversation is a bad decision... like explaining why you're liquidating your cash-flowing business to chase something you saw on social media.

Rich business owners focus. Poor business owners diversify too early.

The DM Alliance exists because I got tired of watching smart operators sabotage themselves.

It's an elite, powerful group of business owners, founders and CEOs who keep each other from doing stupid shit while finding the 2-3 leverage points that actually matter.

We don't sugar coat bad decisions. In fact we stop you from making them and steer you to what you should be doing.

We're all headed to Nashville next Tuesday February 10th for a massive in-person event that's gonna change lives.

If you're an active business owner ready to stop chasing shiny objects and start maximizing what's already working, this is your last chance to come join us in Nashville.

Focus wins, always.


Mark Evans DM

P.S. HVAC guy update - he's now looking at acquiring two competitors instead. Now that's a cool conversation that actually matters.