03-30-26 MEDM AM

I was talking with a smart guy last week.

Knows his numbers and has good instincts.

He had a solid deal in front of him. The kind that doesn't come around every month.

But he was stuck on one thing.

The interest rate.

"Mark, it's 14%. I don't know if I can make that work."

I asked him how long he needed the money.

"About 60 days."

I did the math right there with him.

$200K at 14% annually. For 60 days, that's roughly $4,600 in interest.

That's it.

The deal was going to net him $52,000.

He almost let a $47,400 profit walk out the door over a number he never actually calculated.

Most people do this. They see 14% and their brain shuts off. They never do the actual math. They just feel like it's too expensive and pass on it.

That 'feeling' over and over again is costing them a fortune.

The rate doesn't matter. The cost of the money matters. And the cost only makes sense when you put it next to what the deal actually pays you.

So you paid $4,600 to make $47,400. I mean, I don't know what business you're in but that math works in every one of them ;)

This is the shift most smart people never make.

They're so focused on 'cheap money' they miss the deals right in front of them.

The easy ones. The profitable ones.

Now the ones who finally do get this? They're out there doing deals and making money in any economy... while everyone else is freaking out, missing out and still 'shopping around' for better rates.


Mark Evans DM