06-18-26 MEDM AM

June 18, 2026

When's the last time you added monthly or annual recurring revenue to your business?

There's a doctor I know about who charges $5,000 for a 90-minute audit. Gets in the door, solves the problem then transitions into a $20,000 a month continuity program.

She's done it many times. Great model.

Most businesses aren't doing anything like this. They're just a one-hit wonder then boom, onto the next thing. Starting from zero every single month.

I'd much rather take less monthly than a one-time hit. I prefer longevity.

The challenge is selling it. I've closed $50k and $100k packages way easier than a $1,000 a month package.

Why? Because if it's not positioned right, people see it as a 'car payment' for life instead of an investment.

Position it as a 12-month ROI and the whole conversation changes.

If your business model doesn't have a recurring piece, let's see how to make that happen for you.



Mark Evans DM