07-17-26 MEDM AM

July 17, 2026

I've seen this situation before.

Headlines get loud. People get scared. Everyone starts making decisions based on noise instead of numbers.

And right in the middle of all that chaos, a handful of guys quietly make some of the best moves of their careers.

They're not necessarily smarter. But they're not reacting to the headlines.

So I guess that does make them smarter ;)

I had a guy in my network call me a few months back. Market was ugly and his industry was getting hammered in the news. His competitors were freaking out, cutting budgets, going into survival mode.

He asked me "Mark is the actual demand still there?"

Yeah it was.

So while everyone else was frozen, he doubled down on acquisition. Locked in two deals at prices he never would have gotten in a calm market.

Fear is actually a discount code for people who are prepared.

The ones who get hurt in volatile times are the ones who confuse noise with reality. They react to headlines instead of data. They let other people's panic become their strategy.

Don't be that guy. Or gal.

The people in my room aren't watching the news right now waiting to see what happens. They're positioning. They're making calls. They're finding the deals that scared money left on the table.

If you want to be in this room with us, what are you waiting for? Let's talk.


Mark Evans DM