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- 09-19-25 MEDM AM
09-19-25 MEDM AM
Mark Evans DM
September 19, 2025
The great oil rush in the 1800s had people racing around like lunatics, taking HUGE risks in the hopes of getting rich. Spending fortunes to drill more wells as quickly as possible, praying to strike liquid gold.
John D. Rockefeller watched the hysteria... and decided to play a different game that completely flipped the industry upside down.
He decided to focus on the barrel itself, which no one else was doing. How to best eliminate waste and streamline transport, and most importantly he executed those changes FAST.
What happened next was barrel costs dropped from $2.50 to $0.96. Within ten years Standard Oil controlled 90% of U.S. refining. By 1913, Rockefeller's personal fortune hit $900M... almost 3% of America’s GDP.
He didn't get rich by drilling more. He got rich by fixing the inefficiencies others ignored.
That's the kind of smart thinking that changes the game.
As a business owner, when you're stressed on a daily basis you easily overlook the obvious. The stuff that could flip everything fast.
But someone who's already been through it can see it right away… and point you straight to the moves you aren't making yet.
If you want a personal scan of your business to spot the leaks you're most likely missing, set up a call now.
You'll be shocked at what's been hiding in plain sight. And how fast we can help you make the shift.
Mark Evans DM