09-22-25 MEDM AM

Author

Mark Evans DM
September 22, 2025

Trust is the hardest thing to get but the easiest thing to lose. It's the real currency of any business.

Because when you show up with integrity, do what you say and live by your word, customers aren't going to bug you for discounts or complain about your prices.

Price only becomes the main issue when trust isn't there.

You know the big name companies with a cult following... people stand in lines and pay top dollar for anything new (even 'upgrades' they don't really need).

When you focus on building relationship capital with people, you build a connection that stands the test of time. You also get loyalty for life, and people who are gonna keep lining up to be part of your world.

Quit trying to underprice yourself or your services thinking it'll rack up sales and build trust. You'll end up with the worst customers who nickel and dime you to death, demand a refund anyway and happily ruin your name with a nasty review after you spent days/weeks breaking your back for them.

So let me ask again, do people really trust you?

Your bank account can answer that question right now.

And if it's not where you want it to be - I can help you get there.

Set up a call now so we can screen your business, show you the issues you haven't seen... and help you fix them fast.



Mark Evans DM