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- 10-20-25 MEDM AM
10-20-25 MEDM AM
Mark Evans DM
October 20, 2025
I once had a bookkeeper brag she could save me $20K in Q4 by cutting marketing.
Needless to say she was fired less than five minutes later.
You don't cut the lifeblood of your business and expect the body to keep running.
For some reason, Q4 makes a lot of smart operators start doing dumb math. They skim their P&L and in a panic, they start subtracting.
By that I mean they start slashing line items that were never expenses to begin with (like marketing.)
Marketing that produces deal flow is not a cost. People who create leverage are not a cost. Rooms that compress time and give you freedom and profit are not a cost.
When you actually have a plan, those are investments that return cash and control. Subtraction strangles growth, and in the end will ruin you.
If you read this and feel called out a little bit... well, good.
You're probably successful on paper, but capped. You don't need more effort... you need proximity that cuts through noise and proven advice to help you make hard decisions in real time.
That's what happens inside the Alliance every week. On camera, with business owners who can show their numbers and back their advice with outcomes.
If you want to know more, let's have a talk today. There's still time to finish Q4 better than it's going.
Mark Evans DM