11-28-25 MEDM AM

Author

Mark Evans DM
November 28, 2025

You're gonna see a lot of "30% off" stupidity today.

Before you join that clown show, read this.

On last week's DMA call, I walked the guys through what we are doing right now behind the scenes. None of it is sexy. But all of it makes real money.

Here are three moves you can still make before the year flips:

  1. Squeeze the tax man first.
    I meet with my tax team every week. We are looking at year end liability and asking, “What can we legally prepay in December for Q1 and take the write off now?” Same work, same vendors, different timing. That spread puts real cash back in your pocket.

  2. Stop being the discount clown. Stack VALUE.
    If your margin is 20% and you give 30% off, you did not "have a big day"… you paid people to buy. Add value instead. Buy 2, get 1. Prepay and get an extra month. Give bonuses that cost you later, not margin today.

  3. Know your numbers every day.
    If you don't know what you collect every day, you don't have a business... you have a hobby. Revenue solves problems. Drama and lack of clarity does not.

Everyone else is about to lose two or three weeks to holidays, travel, laziness and nonstop excuses.

You still have a window. Don't blow it.

Let's have a talk about breaking your old December habits and replacing them with winning ones.



Mark Evans DM